2023 Day 2 Breakfast Deep Dive

Day Two Breakfast Deep Dive: Rebranding How We Market Government Work to Compete with the Private Sector for Top Talent

An Interactive Deep-Dive into Rebranding Public Sector Work

Wednesday July 19, 2023

This is a Separately Bookable Add On Session

In an industry where employees have high passion for their job, how can we foster that passion and create the climate and culture that ensures that, regardless of the monetary reward received for doing the job, employees are going to stay in place? How can we better market government work to newer generations so they know this is a workplace that they can go to and have meaningful input and actually have effect on people’s lives in a positive way? 

Before the second conference day begins, this interactive deep-dive session will allow you to spend time engaging in a smaller group and to plug into the very latest thinking on how government HR leaders are rebranding how they market public sector work to compete with the private sector for top talent. 

Day Two Breakfast Deep Dive

Wednesday 19th July 2023

7:30 am Registration & Breakfast

7:40 am Discover: HR Innovated: Rethinking the HR Practice and Transforming How Government is Being Marketed

  • E. Lindsey Maxwell Interim Director; Director, District of Columbia Department of Human Resources; Office of Labour Relations and Collective Bargaining

Synopsis

• How can we better market government work so that they know that this is a workplace that they can go and have meaningful input and actually have effect on people’s lives in a positive way? 

• Utilizing data and analytics to target specific groups of applicants with bespoke outreach 

• How the District of Columbia is leveraging tech tools to recruit in more robust way and tackle the war for talent

8:00 am Discover: Transforming How to Recruit for Hard to Fill Roles Including Public Safety to Reduce Vacancies

  • Devin Brown Chief Human Resources Officer, County of Kern

Synopsis

• Creating the environment to enable existing employee to leverage their passion for the sector to inspire and attract public sector talent and reduce turnover

• Securing leadership buy in for dedicated marketing and recruiting campaigns 

• How Kern County is running micro pop-up recruitment events to quickly and effectively fill public safety and other hard to fill roles

8:20 am Discover: Utilizing A.I Solutions and Redesigning Your HR Team as a Marketing Firm to Transform How to Successfully Compete for Top Talent with Limited Budget and Resources

Synopsis

• Redesigning your HR Team to act as marketing and in house talent acquisition firm

• Creating memorable and cutting edge interview process to assess soft skills and open talent pools

• How Clark County is leveraging technology to source talent

8:45 am Develop: What More Can We Uncover About How to Rebrand and better Market Government Work?

  • Curtis Germany Director Human Resources, Clark County
  • E. Lindsey Maxwell Interim Director; Director, District of Columbia Department of Human Resources; Office of Labour Relations and Collective Bargaining
  • Devin Brown Chief Human Resources Officer, County of Kern

Synopsis

Question & Answer Session Facilitated by the Focus Day Chair

9:00 am Action: What Action Will You Now Take to Rebrand and Better Market Government Work?

Synopsis

Output Focused Action Session Facilitated by the Chair

9:15 am Chair’s Closing Remarks & End of Breakfast Deep Dive